Friday, May 18, 2007

DRM-Don't Call It Restrictions

Recently, HBO said that they don't like the current name of DRM or digital rights management (the stuff of software, music and movies, that hinders you from doing what you want with it). Since this is just beyond me, I am going to let you hear it straight from the horse's mouth . . .

"Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators."

So let's assume that we do call it Digital Consumer Enablement. How would the NAME make it any better? Besides Enablement is just the opposite of what DRM is supposed to do.
DRM should be irradiated so that when you buy something, it should be yours. You should be able to do whatever you want with the product that you bought.

No comments: